Even if a leader marches to the beat of
his own drum, he should still have his finger on the pulse of the
people. After all, if one is to lead, you must know where the people
are before you can take them to where you want them. Then why are
John Kerry's current trumpet blowing ads so out of touch with what
Americans value and believe?
In a current ad, Kerry lays out what he
thinks will convince people he is qualified for the presidency. (In
another version, a narrator speaks, though most the same points are
covered.)
Kerry speaks of being born in a military
hospital and how his father proudly served and his mother was a
"community activist," though what that activism entailed isn't
stated. Question: Do you see "community activists" (a.k.a. "do
gooders") as a positive thing? Unless you happen to be one, or close
to one, many people speak of "do gooders" derisively. Do you really
want to identify yourself as coming from a long line of them, Mr.
Kerry? Besides, having accomplished ancestors does not mean you are
anything special.
Kerry goes on to speak of why he
joined the military, saying, "...if you had a lot of privileges as I
had had-- to go to a great university like Yale...." Stop tape. Do
you really want to remind the average, struggling American just how
special and privileged you are, Mr. Kerry? You know how they just
love the rich folk, right? An Ivy League man yet? It's a wonder you
haven't been crowned King already!
Bring on Mr. Kerry's war photos, please.
Add a couple of vets to tell us what a hero John was. Yes, at this
point it's good to remind people of Mr. Kerry's roll in America's
most popular war. People will eat that up.
Okay, he's praising himself too much.
Bring on his daughter to point out some of her dad's other
accomplishments, like being a prosecutor. That'll be great! People
love lawyers! Have her remind people he's a senator, too.
People love politicians even more than they love lawyers.
Bring down Mrs. Kerry-- sorry, Ms.
Heinz Kerry. Finally another activist First Lady in the mold of
Hillary Rodham Clinton. Good. Good. The ubber-rich wife with the
foreign accent. Americans love that. It's so Dynasty. Remind
us again how privileged you are. You married into massive wealth, Mr.
Kerry! How surprising your WASP guilt didn't cause you to enlist in
another war to compensate for that. Oh, did they close
the French Foreign Legion?
Yes Mr. Kerry has done an excellent job of
identifying all the things people love and placing himself smack in
the center of them. Way to go, John!
[Click
here to see a version of this ad.]