The "clearance"
aisles and shelves at Wal-Mart should be required browsing for any
marketer, fledgling or established. It's painfully obvious why some
products fail. So obvious I wonder why the manufactures didn't see
them in the proposal stage. Take a few examples from a recent
shopping jaunt.
I've already
written about how
bad TV reception is here, so here is an interesting product: a
combination VHF/UHF antenna with booster promising to give me clear,
bright reception. What's there not to love? Especially in this area!
Wait a second, there's a disclaimer. "As long as there are no
mountains or buildings between receiver and transmitter and
transmitter is within 25 miles." Pardon me, but if there were no
buildings or mountains and the transmitter was practically in my
backyard I wouldn't need any special devices. That's like a
phone amplifier advertising, "Hear Grandma with crystal clarity
(as long as she is standing next to you and shouting)." Ugh.
Let's venture
farther down the clearance aisle. Here is something cute: a
Scooby-Doo popcorn maker! See, it looks just like Scooby's head! What
fun. Put the kernels in the top of his head, turn it on, and wait for
fresh popped corn to come flying... out... eww... of his mouth. Just
what I want to eat, a bunch of white hot stuff that just came
shooting out of a dog's mouth. The picture on the side says it all.
It looks like poor little Scooby is puking his guts out after an
all-night bender. Double-ugh.
Not far away I
find what may be the perfect complement for the popcorn puking
Scooby. It's the Play-Doh equivalent of a George Forman Grill. Press
down on the grill to hear authentic grilling sounds. Innocuous enough
till your four year old presses down on the center of a real grill
and finds out just how authentic grilling sounds can be. The truly
gross part though is at the grill's rear. Flip the thing open, fill
it with "doh," press down, and long tubes of various shapes come
squirting out the back. That's right, folks, it looks like the grill
is taking a dump. Mmmm, the perfect complement to my dog barf-corn.
Dear, would you
put some ice on Timmy's fingers? I'm eating.